The Other Toy Story is an ongoing project by Joyce Dallal. It began as a multi-faceted art project to investigate the impact and influence of toys on our social, psychological, and physical environment—especially, what do we do with them when we’re done playing with them? The concept grew out of her personal experience as a parent overwhelmed with all the stuff that accumulated in her own household—especially the amount of plastic contained in toys that cannot be recycled. The project was conceived during a residency at the Marlborough School in Los Angeles, spanning the 2010-11 school year. Since then it has traveled to multiple sites around the U.S.
Joyce Dallal is an artist working with themes of collective and personal history, community, memory, and the evolution of contemporary cultural identity. She is interested in the human ramifications of political and social realities and this is most often the inspiration for her work. She works with a variety of media, from small prints and collages to large installations and public commissions that often involve a public participatory component.